 Brad Keselowski to pilot "Blue Deuce" starting in 2011...Miller Lite Inks Multi-Year Deal, Extends 20-Year Partnership with Penske Racing
CHICAGO (April, 2010) – The tradition of great drivers in Penske Racing’s no. 2 Miller Lite Dodge will continue as Brad Keselowski takes the wheel of the Blue Deuce beginning in 2011. The 26-year-old Keselowski is currently in his first full year on the NASCAR Sprint Cup Series, driving the no. 12 Penske Dodge.
“Brad is one of the hottest young drivers in NASCAR and we’re thrilled to welcome him to the Miller Lite Racing family,” said Andy England, chief marketing officer at MillerCoors. “Rarely in this sport are you presented with the opportunity to build a relationship with a top-tier driver at the start of his career. We look forward to ‘tasting greatness’ with Brad and Penske Racing in the years ahead. I would also like to thank Kurt Busch for his many wins in the Miller Lite Dodge and we stand behind him in his quest for the championship this year.”
Keselowski finished third in the NASCAR Nationwide Series standings in 2008 and 2009 and was voted by the fans as the most popular driver on the circuit both seasons. This year, he sits second in the Nationwide Series points standings, with six top-10 finishes in seven races. He recorded his first Sprint Cup victory last spring at Talladega.
“We’re extremely proud of our long-standing partnership with MillerCoors and are excited to extend this successful relationship,” said Roger Penske. “Brad is a tremendous talent with a bright future and I look forward to watching him continue the great tradition of the blue deuce.”
For Keselowski, a third-generation driver, the move to the Miller Lite Dodge is a milestone moment.
“To follow champions like Rusty Wallace and Kurt Busch in the legendary Blue Deuce is a dream come true,” Keselowski said. “The Miller Lite Racing team is accustomed to winning on and off the track, and I can’t wait to do my part to build on that tradition.”
Busch, currently ninth in the Sprint Cup standings, will continue to chase the Cup championship in the Miller Lite Dodge throughout the 2010 season. He then moves to Penske Racing’s newly formed no. 22 Shell Pennzoil Dodge in 2011.
About MillerCoors...Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. | |
BRAD KESELOWSKI On the new deal with MillerCoors
“To follow champions like Rusty Wallace and Kurt Busch in the legendary Blue Deuce is a dream come true,” Keselowski said. “The Miller Lite Racing team is accustomed to winning on and off the track, and I can’t wait to do my part to build on that tradition.”
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